Is Copywriting Still in High Demand?

If you buy through links on our site, we may earn an affiliate commission. This keeps it 100% reader-supported and free of advertisements or sponsorships. Thanks for your support!

Yes, copywriting is still in demand. In fact, it's more important than ever in today's digital age, where businesses need to create compelling content to engage their audience and drive sales.

Companies Hiring

There are many companies that hire copywriters, both full-time and freelance. Here are some examples:

Amazon
Apple
Google
Facebook
Airbnb
Nike
Coca-Cola
Procter & Gamble
Ogilvy
BBDO
Saatchi & Saatchi
Edelman
Weber Shandwick
Grey
Leo Burnett
McCann
DDB Worldwide
Publicis
Wieden+Kennedy
Havas Worldwide

In addition to these large companies and advertising agencies, there are also many smaller businesses and startups that hire copywriters on a project basis. Freelance marketplaces such as Upwork, Fiverr, and Freelancer also offer opportunities for copywriters to find clients and projects.

It's important to research and apply to companies or freelance opportunities that align with your interests and experience as a copywriter. Networking, building a strong portfolio, and developing your writing skills can also help you stand out in the competitive field of copywriting.

What It Involves

Copywriting involves creating written content that persuades, informs, or entertains an audience with the goal of getting them to take a specific action. This can include writing website copy, social media posts, email marketing campaigns, product descriptions, and more.

Businesses need skilled copywriters who can create content that captures their brand voice, resonates with their target audience, and drives conversions. With the rise of e-commerce and online marketing, copywriting has become a critical component of digital marketing strategies.

In addition, with the growth of freelance marketplaces and remote work, there are more opportunities than ever for copywriters to work independently and earn a good income.

So, if you have strong writing skills and an ability to persuade and engage an audience, copywriting can be a lucrative and fulfilling career path.

Average Income Ratios

According to data from PayScale, the average salary for a copywriter in the United States is around $55,000 per year. However, salaries can range from around $35,000 to over $80,000 per year depending on the factors mentioned above.

Freelance copywriters can earn different rates depending on their level of experience and the type of work they do. According to the Editorial Freelancers Association, freelance copywriters can earn anywhere from $50 to $200 per hour, with an average rate of around $100 per hour.

It's worth noting that while the income potential for copywriters can be high, success in this field often depends on building a strong portfolio, developing a network of clients or employers, and continually refining your skills.

The 5 Most In Demand Areas of Copywriting

Content Marketing: In the age of digital marketing, content marketing has become a crucial part of building a brand and generating leads. Content writers are in demand to create articles, blog posts, white papers, case studies, and other types of content that engage and inform an audience.
Social Media: Social media platforms like Facebook, Twitter, Instagram, and LinkedIn are powerful tools for businesses to connect with their target audience. Copywriters who can create compelling social media posts that engage and entertain followers are highly valued.
Email Marketing: Email marketing remains one of the most effective ways to communicate with customers and drive sales. Copywriters who can craft subject lines, headlines, and body copy that persuades readers to take action are highly sought after.
SEO Copywriting: With the importance of search engine optimization (SEO) in driving online traffic, copywriters who can write content that is optimized for search engines are highly in demand. This involves using specific keywords and phrases in a natural, persuasive way that also helps the content rank higher in search results.
Product Descriptions: Effective product descriptions can make the difference between a sale and a missed opportunity. Copywriters who can write engaging, informative, and persuasive product descriptions that highlight the benefits and features of a product are highly valued by e-commerce businesses.